Insightful. Balanced. Driven.

Marketing thought leaders in professional and financial service firms through content that engages the market and drives new business.

I thrive on marketing the intangible—communicating the core value to the customer that moves them to action.

For professional and financial services firms, I drive a process of discovery that distills the essence of the organization’s value and identifies the most compelling differentiators. These are used to craft a powerful story to take into the marketplace–reaching the right audiences with the right message.

The go-to-market strategy, based on the business goals of the firm, is continually fine-tuned through an analytical, creative, and iterative approach. The end result: an optimal mix of content, media, and channels that achieves the firm’s marketing, business, and revenue goals.

Over the past decade, I have grown the client base of services organizations through a consistent and targeted presence in the market.

I have also volunteered and served on local boards for both personal satisfaction and the opportunity to contribute. I recently served as the VP of Finance for the San Diego Chapter of the American Marketing Association and as the Marketing Co-chair of the San Diego MIT Enterprise Forum. Through these activities, I support my local professional communities and help foster businesses in the San Diego metro area.